PPG achieves innovation through new automated colour-matching laboratory in Milan

Innovative global paint manufacturer, PPG has extended its colour leadership and commitment to the automotive refinish industry by opening a state-of-the-art, automated colour-matching laboratory at their Italian manufacture plant in Milan.

This computer-controlled, high-tech facility marks a significant advancement in the science and art of automotive refinish colour matching and meets the major challenge the automotive refinish business faces: the growing number of OEM colour offerings and variations and the need for bodyshops to match those colours.

"Every year new car models with new colours are introduced to meet future design trends. The vast expansion of these OEM colours has fuelled a demand for faster and more accurate colour matching, while the proliferation of exotic pigments, special effects and custom paint finishes has made the repair process more challenging than ever,” explains Adriano Perego, Global Colour Quality Manager and Project Manager for the Milan automated colour laboratory.

PPG is committed to deliver the highest quality colour match to the Refinish customer and is proud of its long history of incorporating colour excellence into our paint matching technology. “Throughout the world, PPG is recognized for the premium quality of its products and superior colour accuracy. With this technologically advanced colour laboratory, we will confirm our colour leadership and more than ever make it seamless for our customers to find the right colour, each time”, adds Jérôme Zamblera, PPG Refinish EMEA General Manager.

“This new laboratory is equipped to produce accurate colour formulations through improved processes and procedures. Using electronic and scientific methods made possible through state-of-the-art equipment and proprietary computer software programs, allows PPG to provide precise colour formulas with operational efficiency,” comments Adriano Perego. “It is expected to double the productivity and the laboratory's capability will also allow PPG to expand its data collection practices, better analyse automotive pigments and explore applicable colour formulation opportunities as they occur”.

With the opening of this second automated refinish colour matching laboratory, PPG has reinforced its standing as the industry's technological innovator and reached again another breakthrough in the repair process.