PPG launches Paint It, Colour identification application

Accurate and easy to use paint colour identification tool

PPG Automotive Refinish is launching Paint It in EMEA (Europe Middle East and Africa region), a Web-based application for distributors and bodyshops to identify the correct colour for vehicle repair and refinish. This innovative application was successfully introduced to North America in March 2012 and will be available worldwide later this year. Collision industry professionals using PPG brand products now have free 24/7 access to the most current automotive colour information.  

Paint It include smooth functionality and a fast search feature that generates colour identification results through OEM manufacturer, usage (wheel, trim, etc.) and model-year cues. Colour palettes have been expanded and can be referenced on a geographic or country-specific basis. Additionally, Paint It is tablet-friendly and can be used wherever there is an Internet connection. 

“When we launched Paint It in North America, we were happy with how well it was received” said Mary Kimbro, PPG global colour director. “PPG customers immediately saw its benefits: a free Web application that makes the process of vehicle colour identification easier and more streamlined. Paint It is now available to automotive industry professionals globally. It’s all part of PPG’s commitment to our customers to boost their productivity without compromising quality.”

No special software or subscription is required. Paint It displays digital images of vehicle manufacturer colours with corresponding model information allowing technicians to quickly identify specific colours. Images and data are linked together for simple and easy search results. Once a colour is identified, distributors, bodyshops owners and paint technicians looking for a vehicle’s colour information can retrieve formulas through the password-protected COLORMOBILE®formula retrieval tool. Bodyshop professionals around the world will now have access to PPG’s comprehensive range of colour information.  

PPG brand customers can access Paint It through www.ppgpaintit.com.

PPG Logo, Bulls Eye Logo and ColorMobile are registered trademarks and Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc. © 2015 PPG Industries, Inc. All rights reserved.